Date: 2016 - 2017
Media: Adobe Illustrator
Concept: As a graphic design student employee at UW-Whitewater's University Center, my responsibility was to create materials advertising events across the building’s different units, all with their own branding styles and guidelines. As a young designer, at first it was difficult for me to pinpoint how to change my art style for different events. For example, Warhawk Alley posters were supposed to have bright, exciting colors and bold shapes, while Roberta’s Art Gallery could be more painterly and subtle. I learned a lot at this job about how to choose and effectively align fonts. I also became more comfortable with starting new projects, trusting myself, and just putting something down onto the artboard instead of getting lost in research and color planning.
Making the event poster was usually the first step of the project for me, but most posters also had matching social media images, digital signage, and table tents.