Date: Summer 2020
Media: Adobe Illustrator
Concept: I submitted a logo for a client-run design contest on 99designs.com. The client, Jane, knew she wanted a logo of a mermaid with red hair to represent her passion of photographing the sea, but she was open to seeing different illustration styles.
After receiving a handful of design submissions, Jane liked my illustration the best and decided to continue the project one-on-one. We tried different color combinations and poses at her request. Later, she asked me to design a business card with the logo on the front and creative freedom to explore an ocean theme on the back. I had fun with ocean puns and figuring out how to turn ordinary social media icons cute and thematic. This was such a fun project that I am still very pleased with!